free responsive website templates
BRIEF / STRATEGY TEMPLATE
- In this section, simply outline your primary objective.
- Here’s where you include any relevant contextual factors (competitors, business environment, political changes etc).
- We like to distil our message into a short, impactful sentence.
- Provide a few key bullet points about your target audience. There’s no need to go into huge detail here, just focus on the most relevant facts.
- This section is the biggest for a reason. This is where you outline all the channels you will be using to promote this campaign, and why.
- Here’s where you summarise briefly what the video content will include.
KPIS (3 MONTHS)
- List your targets here. Make them realistic but worth going for.
- You don’t need to go into a huge amount of detail here but it’s useful for whoever sees this strategy to understand the investment.
- Finally, you want to clarify when this campaign will take place. Simply include the planning, launch and reporting dates.
copy, paste, add your brief details and send
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